I think prior to Mr Porter, there was a misconception in the fashion business and the menswear business that online retail was cheap, easy, margins were high and service wasn’t important — that you could just sling items on a website and anything you sold was all sort of just extra on top of your store business. Now, if you are going to have a good online business and you are going to have good loyal customers, you can’t do it like that. I think Mr Porter was a bit of a game-changer, investing in the quality of the content, the quality of the photography, the detail of the product description that you give on size, the speed of service, the packaging, the customer care — all of that is not cheap to do, by any means. Online retail is a specialist thing as much as physical retail is; it is not just a cheap option.

Toby Bateman, fashion director, Mr Porter. 

There is no scent that is luxurious. It’s what we do with it that makes it luxurious. Otherwise, how will we know when something is luxurious?

Jean-Claude Ellena, Perfumer for Hermes



I can get behind this 100%. I will #startbetter today with becoming more madly in love with my life. Specifically, my opportunities to start my own business. As well as to be a better friend, family member and mentor. 

How will you #startbetter?

This comprises 6 months of my life and could not be more proud of the outcome and the team who pulled this off. xxoo

(PS if you want to participate even more head over to Facebook and Twitter to tell us what you’ll #StartBetter…)